Reader Profile

This is my Reader Profile, that I have created based on all of my audience research. I started by looking at the results from my survey, which gave me a few ideas on what my audience likes to take part in, and what they enjoy in their spare time. A lot of this was shopping and socialising, so I collected a range of images that I knew from my own personal knowledge that the female community do tend to like over other retail stores. Through my interview I knew that social media was huge and upcoming, so I decided to add the use of the iphone in the profile, as this presents the rise of technology even in the fashion genre and in the region. Make-up and beauty products were also hugely popular, as I found from my questionnaire, and this would definitely be an aspect that I will have to include in my products. I also decided to add some local elements, like the North East biggest shopping facility: The Metro Centre. I also added a picture of Newcastle itself, and the local alcoholic beverage: Newcastle Brown Ale. This was to get across that my magazine and ancillary products are aimed at women in the North East, not just women as a whole.