Peer Assessment

In class, we went round and assessed various peers' work. From this, I received this feedback on all of my products, some that were completed and some that were incomplete. We decided to give each other two positives and a negative, which gave us constructive criticism. Some comments included that I fit my genre "well" and that the effect of my images were "very good". Some criticism I received was that I could add further "content", or to "add logos" and "make headings bigger on contents page". From this feedback, I am now aware on what aspects of my products I am doing well, and what I need to focus on and improve. 

Reader Profile

This is my Reader Profile, that I have created based on all of my audience research. I started by looking at the results from my survey, which gave me a few ideas on what my audience likes to take part in, and what they enjoy in their spare time. A lot of this was shopping and socialising, so I collected a range of images that I knew from my own personal knowledge that the female community do tend to like over other retail stores. Through my interview I knew that social media was huge and upcoming, so I decided to add the use of the iphone in the profile, as this presents the rise of technology even in the fashion genre and in the region. Make-up and beauty products were also hugely popular, as I found from my questionnaire, and this would definitely be an aspect that I will have to include in my products. I also decided to add some local elements, like the North East biggest shopping facility: The Metro Centre. I also added a picture of Newcastle itself, and the local alcoholic beverage: Newcastle Brown Ale. This was to get across that my magazine and ancillary products are aimed at women in the North East, not just women as a whole.

Audience Profiles

In this prezi, I have displayed members of my audience and talked about how they fit my audience. Ive also included information about people who don't fit my primary audience.

Target Audience Survey

Create your own user feedback survey



In this survey I have asked ten questions that will allow me to gather data so that I can evaluate my audience and magazine ideas once again. In this survey I have included aspects like cost and the particular genre that I am incorporating into my regional magazine. Once I gather my data, I can then go into more detail when creating other documents on my audience.

Target Audience Interview

This video is my Target Audience Interview, which contains me and one of my target audience members. In this, I go through all of the questions that I was curious about, and I collected some date that will be pivotal when going through the rest of my research and planning and creating my real products.

This interview has specifically helped with my current ideas as it has gave me a full on insight of what a consumer expects, wants and wishes to be in a magazine or in another product of the brand, Instead of allowing someone to fill out a simple survey, I am getting hands on information with a specific target audience member, which allowed me to understand personally what people in my current audience will want from my products. Overall, without doing this interview, my research and planning may have not been completely accurate, and therefore my products may not be the best they could be, as this key information gives huge indicators of what a consumer will personally want from a fashion brand,

Interview Research Storyboard

I will be taking inspiration from this interview that I have shown in this storyboard. From looking at the storyboard, you can see that it usually contains medium close ups and two shots, which allows us to see the two people within the interview. I will hopefully be taking on these techniques, or techniques that are very similar, within my own interview. I will be creating an interview as a form of audience research, so I can develop my ideas for my magazine and ancillary products. I will be asking a range of questions that revolve around my current ideas for my magazine, and also around what ideas my audience has that I can take on and incorporate in my research and then initially in my final products. Hopefully this task will help me be more organized in the long run, and allow my products to be the best they can be for my chosen theme and my target audience.

Primary Audience and Secondary Audience Profile

In class we all drew an example of our primary and secondary readers, to allow us to get a better idea of who we are selling our products to. I decided that my primary audience ranged from women aged 17 to 25. These consumers are also probably students or mostly in part time work. These people have the time to read a fashion magazine, and also care more about the subject than other ages and genders. These young ages will also be hugely into social media, and be more knowledgable on trends and what is popular in the social circle.
I also wanted to add my secondary audience, as older some may also be interested in trying to be more educated in fashion trends. This audience would be over 25, and have a stable career, and probably children. These consumers have busy lives, however, if they find a minute for themselves, my magazine may be one of the read they would prefer.

Feedback On Magazine Pitch

In This Emaze I am presenting the comments I got on my pitch and ideas of my regional fashion magazine. Within this I will explain the points I received and what I'm going to do about it.

Regional Magazine and Ancillary Task Pitch

This slideshare presents my personal pitch, in which I have produced to explore all of my ideas which I have thought of for my regional magazine and my two other ancillary projects.